Post by account_disabled on Mar 9, 2024 5:34:11 GMT
Mondelēz México, the leading snack company, announced that it would implement its concept called "Conscious Snack Consumption" in the country in order to make the consumption habits of Mexicans positive.
Conscious Snack Consumption: Mondelēz Mexico
Conscious Snack Consumption from Mondelēz Mexico is a program that seeks to empower people to consume snacks correctly.
This concept is based, according to Chile Mobile Number List the firm, on the behavioral approach known as Mindfulness or “Full attention”, which invites people to pay attention to the present moment.
What the firm wants to convey is to teach consumers to enjoy each of its products and in this way have more control over eating habits.
A few years ago, Mondelēz México decided to start this program as part of its strategy to promote healthy lifestyles in the communities where it is located.
Over time, the company has achieved a strong social understanding through consumer behaviors.
Mondelēz México says that the pace of people's lives has changed their consumption habits, which is why the line between a snack and a meal has been blurred.
According to a global Nielsen survey in 60 countries, 76% of people eat a snack to quench hunger between meals and most adults eat between one and two snacks per day.
This action translates into an increase in consumer demand for practical, functional products that make them feel good.
Responsible?
The firm has been making efforts to expand its Wellness platform, which accounted for 26% of its total global profits in 2018.
In Mexico, the company has a portfolio of 100% reduced or sugar-free drinks, 100% hybrid gelatins (low or sugar-free) and 70% sugar-free gums and candies.
Cecilia Garavano, Regional Director of Nutrition for Mondelēz Latin America, says that “at Mondelēz International we believe that people should not have to choose between consuming a snack and eating well. Indulgence in moderation is also an important part of your well-being.
The concept of 'Conscious Consumption' seeks to encourage people to eat snacks with intention and attention. The objective is to focus on what we want to eat, why we eat and how that food makes us feel, generating a positive experience with food. This proposal is sustainable over time since it can be practiced by anyone, at any time and anywhere.”
Santiago Aguilera, Director of Communication and Corporate Affairs of the company, affirms that the concept of Conscious Consumption is responsible and this will generate extensive communication between the firm and the consumer, it will also help the client have a large amount of information so that they know what It is what you consume.
Conscious Snack Consumption: Mondelēz Mexico
Conscious Snack Consumption from Mondelēz Mexico is a program that seeks to empower people to consume snacks correctly.
This concept is based, according to Chile Mobile Number List the firm, on the behavioral approach known as Mindfulness or “Full attention”, which invites people to pay attention to the present moment.
What the firm wants to convey is to teach consumers to enjoy each of its products and in this way have more control over eating habits.
A few years ago, Mondelēz México decided to start this program as part of its strategy to promote healthy lifestyles in the communities where it is located.
Over time, the company has achieved a strong social understanding through consumer behaviors.
Mondelēz México says that the pace of people's lives has changed their consumption habits, which is why the line between a snack and a meal has been blurred.
According to a global Nielsen survey in 60 countries, 76% of people eat a snack to quench hunger between meals and most adults eat between one and two snacks per day.
This action translates into an increase in consumer demand for practical, functional products that make them feel good.
Responsible?
The firm has been making efforts to expand its Wellness platform, which accounted for 26% of its total global profits in 2018.
In Mexico, the company has a portfolio of 100% reduced or sugar-free drinks, 100% hybrid gelatins (low or sugar-free) and 70% sugar-free gums and candies.
Cecilia Garavano, Regional Director of Nutrition for Mondelēz Latin America, says that “at Mondelēz International we believe that people should not have to choose between consuming a snack and eating well. Indulgence in moderation is also an important part of your well-being.
The concept of 'Conscious Consumption' seeks to encourage people to eat snacks with intention and attention. The objective is to focus on what we want to eat, why we eat and how that food makes us feel, generating a positive experience with food. This proposal is sustainable over time since it can be practiced by anyone, at any time and anywhere.”
Santiago Aguilera, Director of Communication and Corporate Affairs of the company, affirms that the concept of Conscious Consumption is responsible and this will generate extensive communication between the firm and the consumer, it will also help the client have a large amount of information so that they know what It is what you consume.